Allegiant Air
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Post-production
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Commercial
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Credits
AGENCY: R&R
CREDITS:
Director & Photographer: Greg Kiefer
Producers: Dania Trapp, Ron Johnson
Travel Coordinator: Edye Blas
Camera Ops: Ramsey Kiefer and Gordon Huston
Sound: Keith Basket
Post-Supervisor: Micah Young
ALLEGIANT - “TOGETHER WE FLY”
BACKGROUND: Changing perceptions not grounded in facts; Overcoming the roar of a misleading news story.
- It’s amazing what a misleading story aired by a national broadcaster can do to the reputation of a successful, low-fare airline. Within hours, an increase in cancellations and a decline in bookings threatened to put Allegiant Air’s operations in jeopardy.
- Marketing shifted into crisis management mode to immediately pivot the conversation and change the perception of the brand. Our campaign strategy was straightforward and honest: Showcase the airline’s most valuable assets, its passengers, and let them tell their real-life stories and what the airline affords them to do – travel.
![](https://assets-global.website-files.com/648103997796018b70371297/65661df5683c507311d2cea6_q_qOqSSSkT4b-dSMIRKcMZynVFB4KG-_6GeIOErRISLX6u83rPMUrLT6nDBOpoLwxehhKRYkqEBjfPJ9GguT321V207cF1n1yCd3HvYU53_dK97hZ1xg9yYjfY0MZflzDr2Lz_wMjzIqq2k1qDgUiro.png)
THE WORK: Creating timeless content to cover every medium. Not only broadcast ready spots, but a library of footage and stills. Shooting Real People with Real Stories.
Live Action:
- Broadcast, streaming, social and web
- A full commercial packed with B-ROLL from our entire shoot while showing off moments from each of our stories.
Stills:
- Print, billboard, social, and web.
![](https://assets-global.website-files.com/648103997796018b70371297/65661e0424b03e384464d5c4_F_wyztpjmdelOiNUit1SieWcdRQDQwk0ZVbU_42ir-WfXbdmDpERX0hHEHLblHIrX7ACgMdsyk7n8iGSBW1VGBG8qUx-0RkKHf2_oXyB-eVXQEjXXd4bx2F3oOPiu9_D62P7wqCRHPMRa1zmnFAre3Y.png)
PRODUCTION NOTES:
Talent
- All talent in this spot are real people, there were no paid actors. Talent was a mix of Allegiant customers and individuals we encountered on location.
- Actual Allegiant customers giving their true testimonials in speaking roles.
- Our team followed customers as they traveled to capture their genuine experiences.
- For stills, our producers would approach random people on the street, ask if they wanted to participate, and have them sign a release on the spot.
- Our cast of non-paid actors made the spot authentic and relatable to audiences.
![](https://assets-global.website-files.com/648103997796018b70371297/65661e11be1c2612138a752f_fqCEewj1IOCAbVhryqS3juZpW_dQfl07diLMcv744yxHqKCfOnPhVk2unoG0F76ueUK_tiGGLaIlckdZOFlSGbiOHhMwqe-jzFD6jWQ1efPCxyD4ZwreruADNPElEaesaacx25s3YL7E22Ei6VXbgEg.png)
Locations
- All location scouting was done in the field while filming.
- This spot featured a mix of unpaid locations and high profile locations like the Florida Derby and a major Arizona campus.
- Our producers were able to secure outstanding locations in real time on set.
Crew
- With the need to be flexible while following our Allegiant customers on their journeys, we executed this shoot with a small crew to ensure agility.
- 6 person crew (2 cameras, sound, director, stills photographer, 2 producers
Travel
- 11 days on the road with a stealthy crew.
![](https://assets-global.website-files.com/648103997796018b70371297/65661cd6401e2c070e1b4d15_-u6oy4-ZlJA6_edylsO8vgS1FHWf1SHwNBvOqOVCIiJ_vLhj_o9Qd6FNOPBs2Pje2OP7L6ApxpoBhR9jxwJtagfmKIGZz7EdQT7JiEpWd2Wzmnt81ouDx1On4koCrNr5J3q2VY04sf5rERpDNkpPcHk.png)
FLIGHT MAP: Shooting in 8 States in 11 Days
- From Utah to
- Georgia
- North Carolina
- South Carolina
- Florida
- Indiana
- Wisconsin
- Arizona
- back to Utah
RESULTS: Proven results. Showcasing the best of the airline driving engagement and sales up.
- 37% increase in bookings
- 34% increase in digital users
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