Colorado Wildlife Council - The Toast

The  Colorado Wildlife Council (CWC) oversees a public information campaign  designed to educate Coloradans on the benefits of proper wildlife management  and wildlife-related recreational activities (e.g., hunting and  fishing). Cosmic Pictures worked with R&R Partners to refresh an existing  campaign to resonate with residents and create awareness about the impact  that hunting and fishing has on the beautiful, regional landscape.

‍

THE WORK: A library of content with a wide media mix.

Live Action, Stills, & Radio

• Social
• Broadcast

Stills

• Print
• Billboard
• Social
• Web

‍

PRODUCTION NOTES:

Casting the Perfect Spokesperson

• A huge part of this campaign was casting the perfect spokesperson; This person had to be warm, but encompass the Colorado wild life. Viewers had to believe the spokesperson could be their next door neighbor, or someone they would bump into on a Colorado campground. We knew we found a gem when we casted Sam- and so did Colorado Wildlife Council, as they kept Sam as their spokesperson for nearly five years after our initial casting.

Winter & Fall Locations

• This campaign proves to be unique as it was completed over the span of a few years, allowing us to capture all seasons. This year-round coverage allowed for dynamic spots that continued to grow Colorado Wildlife Council’s content library, providing plenty of assets for longevity.

‍

RESULTS: Proven results with record highs.

• 32% Increase in brand awareness
• Record high approval of legal hunting and fishing

‍

PHOTOGRAPHY:

‍

FULL SPOTS: